ACCESS THE INACCESSIBLE

We are the world’s leading automotive entertainment network, dedicated to uncovering and showcasing the most extraordinary vehicles, tech, and more – intriguing and astonishing our engaged, global audience.

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FROM INFLUENCER
TO MEDIA NETWORK

Beginning as Supercar Blondie, we’ve evolved from one of the world’s largest automotive focused single creators, into a global media powerhouse. SB Media Group now features a diverse group of talent across its multi-platform network, and has launched the leading global auction company, SBX Cars.

The driving force IN
automotive media

SB Media is a creator-led brand at its core with a highly engaged audience – but with the reach of a global media network. We exist to entertain with incredible discoveries, giving a window into the world of the extraordinary.

We are dedicated to thrilling a community who crave rare, unusual and unparalleled immersive experiences, with captivating shows, engaging presenters, and compelling content produced all over the world.

Creating a new category of creator publisher.

The global premium auction platform

Our authority in automotive has driven us to create an innovative car auction site. The only platform specialising in
rare and collectible vehicles from around the globe, our weekly auctions offer collectors and enthusiasts an exclusive opportunity to own never-seen-before vehicles and the most coveted cars ever crafted.

Backed by a team of seasoned experts with deep knowledge of both in-house and digital auctions, SBX operates from Europe, America, and the Middle East.

Our authority in automotive has driven the creation of an innovative car auction site.

The only platform specialising in rare and collectible vehicles from around the globe, our weekly auctions offer collectors and enthusiasts an exclusive opportunity to own never-seen-before vehicles and the most coveted cars ever crafted.

Backed by a team of seasoned experts with deep knowledge in both in-house and digital auctions, SBX operates from Europe, America, and the Middle East.

SBX CARS

OUR FOUNDER

SUPERCAR BLONDIE

Supercar Blondie was founded by Alex and Nik Hirschi in 2017. Alex was a broadcast journalist based in Dubai, hosting a drive time radio talk show for over four years, before creating her own broadcasting channel: Supercar Blondie.

Today, the company has exploded far beyond Alex. Supercar Blondie has a roster of talented presenters, and SB Media Group boasts a wider team of over 60 people, all over the globe, working hard across the group’s brands and channels to bring every project to life.