The driving force of AUTOMOTIVE ENTERTAINMENT
We’ve redefined automotive content on social media with original, infectious entertainment, positioning ourselves as the go-to media brand for those seeking the latest in concept cars, new releases, and unique vehicles.
Beyond the Supercar Blondie social channels, SB Media continues to expand with the growth of Supercarblondie.com, a slate of shows and new channels expanding our breadth and keeping our global audience captivated with fresh, dynamic content.
LEVERAGE OUR SHOWS
Our growing slate of cross-platform original formats
Access our
talent
Our roster of presenters brings diverse expertise and a shared passion for all things automotive. Each presenter has their own unique style, providing fresh perspectives on the latest cars, tech, and unique discoveries.
Together, they fuel the SB Media network with original, engaging content that resonates with our 120 million-strong global audience.
REACH OUR AUDIENCE
SB Media offers unmatched access to a largely male audience at scale, eager to discover the unseen, unheard of, and often out-of-reach. With a deep understanding of this unique demographic, we engage entertainment-seekers, with 1.5 billion views per month. Always on the pulse, ready to be wowed by rare vehicles, cutting-edge tech, and more.
They aren’t passive viewers – they’re reactive and excited to engage with content in fresh, dynamic ways, making them a valuable and highly responsive audience for brands.
BRANDS WE’VE WORKED WITH
We’ve partnered with industry-leading brands to create bespoke campaigns.
Case Studies
Discover how we’ve brought creative campaigns to life for brands across the globe.
3.99% ENGAGEMENT RATE
13,874,751 VIEWS
582,585 ENGAGEMENTS
ROYAL CARIBBEAN
ICON OF THE SEAS LAUNCH
Royal Caribbean wanted to maximise the hype around the launch of the world’s biggest cruise liner and dominate social feeds ahead of it’s maiden voyage.
We created a series of videos, both on ship with our main talent Alex showing off the amazing range of amenities and entertainment accompanied by drone footage flying the length and breadth of this huge ship. We created 8 assets across both socials and Youtube.
The week of launch this campaign dominated feeds, with comments, shares and likes in the hundreds of thousands delivering an unmissable launch!
25,032,887 IMPRESSIONS
15,589,505 VIEWS
198,754 ENGAGEMENTS
NISSAN
DRIVE CONSIDERATION OF Z & ARIYA
A 6 week campaign to drive consideration of two mid range Nissan Models - Z & Ariya and educate our audience on key features, tech, innovations and benefits of each model.
Knowing that social videos focussing on unique features perform well, we created a content strand for each model, each video focussing on a unique feature delivering incredible performance across 12 assets across 4 platforms and web with delivery optimised to Canada.
63,940 Entries
6,196,644 VIEWS
372,880 ENGAGEMENTS
ONEPLUS
ONEPLUS 12 & 12R LAUNCH
OnePlus wanted to create a campaign that drove mass awareness of their new premium handsets by showcasing some of the unique features that make them best in class.
Our campaign drove awareness & engagement through a simple competition mechanic of liking & commenting on the content and following OnePlus giving our audience the chance to win 10 handsets.
The competition allowed us to focus on the phone’s features like it’s incredible camera and Aquatouch features, helping both competition entries but supporting the wider campaign aim of mass awareness by showing it in action.
274,007 ENTRIES
6,602,942 VIEWS
9,860,127 ENGAGEMENTS
VANTAGE MARKETS
Educate & raise awareness
Vantage Markets wanted to raise awareness & educate a new global audience about trading to attract new customers to their platform.
Our solution was to use all touchpoints in our portfolio across social & web, with content profiling traders that challenge the stereotype to show anyone from any background can give it a go, competitions using iPhone giveaways to drive follower growth of Vantage’s own channels and a brand ambassadorial role for SuperCar Blondie herself.
Discover how we’ve brought creative campaigns to life for brands across the globe.
work with us
By leveraging our massive reach and expertise, we create custom campaign solutions that boost brand visibility, ignite awareness, and foster genuine engagement across our platforms. From year long partnerships to shorter tactical campaigns, we have a range of solutions to solve marketing objectives.
By leveraging our massive reach and expertise, we create custom campaign solutions that boost brand visibility, ignite awareness, and foster genuine engagement across our platforms.
From year long partnerships to shorter tactical campaigns, we have a range of solutions to solve marketing objectives.
BRAND PARTNERSHIPS:
Authentic, high-quality productions crafted to engage our loyal audience and deliver impactful brand experiences at scale.
DISPLAY ADVERTISING:
Brand-safe advertising, seamlessly positioning ads in targeted placements on our fast growing news site.
SPONSORSHIPS:
Integrate your brand into proven existing content formats and original social programming that our audiences know and love.
